Amazon seems to have been one of the first places where anyone could post a review. How useful for us? It's theoretically possible to identify reviewer whose taste you trust regarding children's books (for me it would take having read at least three reviews for three very different books which I also read myself) and "follow" that reviewer. That's a lot of work for a set of unedited reviews that provide no context of criteria. I sometimes find Amazon reviews useful when attempting to gauge a popular response to a title...when that criteria is the one still in question for my purchasing decision. Even so, one has to proceed with extreme care: like Yelp or TripAdvisor, you have to start with the assumption that at least a fair percent of these reviews are planted; and then try to read between the lines to figure out what criteria the posters are using to evaluate the thing at hand.
Blogger reviews are a little easier to make determinations about: you can usually figure out who a blogger actually is, as well as their angle. Many blogger reviewers are now being very upfront with who they are (doesn't have to be who they really are, as long as you get an idea of how they're approaching the literature), why they're doing this, and any criteria they have for reviewing. I found a nice example on the blogroll at Oops!: Wrong Cookie ... The YA YA YAs. Right across the top are links for "About" (in which easy of three reviewers introduce some of their favorite books, giving me an idea of their personal tastes) and "Review Policy and Contact Info" ...as well as for a sampling of bibliographies of favorites. Even the description of the blog is informative: "Three Young Adult Librarians blather about YA literature, YA librarianship, and maybe even the Yeah Yeah Yeahs." A few things I can tell after my 5 minute perusal of this blog (I promise you I'd never looked at them before!):
- Posts have been updated recently, and are frequent...but only by one of the three bloggers: Trisha, which means she's the only one I really need to pay attention to at this point.
- The blog title and description give me a hint about the age/angle of the bloggers, or at least the age/angle they'd like to be associated with. (The name of the blog is a pun on a band name (see Yeah Yeah Yeahs)). "Blather" is an informative word choice. i.e., unedited. Or: "this is unofficial, so let us play around a little bit." Fair enough.
- The Review Policy indicates that this is not a "reviews for sale" blog, and the blog posts themselves use the current convention of listing the book source at the bottom of the review. So, this is a blogger who stays up to date on blogger review etiquette/ethics.
- In peeking at the lists of "Our Favorite YA Books" I find that Trisha bucks the tendency of most enthusiastic "younger" YA lit critics (at this point I'm just going to plow on with my assumption about Trisha's age bracket): she's actually got 20th century titles on her top 10 list! More than one! This tells me that she's widely read.
Common Sense Media is an interesting example of an even more developed reviewing site that is radically different than the professional media we usually rely on...yet is clearly professional. Relying on media and child development expertise, they review books, movies, websites and other media that is being sold to kids, and provide ratings on "The Good Stuff: Educational Value, Messages, Role Models," and "What to Watch Out For: Violence, Sex, Language, Consumerism, Drinking/Drugs & Smoking". Short summaries then go into a little more depth on "What Parents Need to Know" and what "Families Can Talk About."
Pat Scales's article in Booklist last fall provided an important perspective on Common Sense Media and its potential use as a tool by censors. The organization seems to be responsive to being open about their process and not being co-opted. The "Ten Common Sense Beliefs" on their About page are illuminating, as are their FAQs. But as a public librarian whose first concern has to be the needs and desires of the community my library serves, I have to be more than a little concerned about the judgments made in the macro-level ratings of "On" "Iffy" and "Off" for age appropriatness, as well as the headings "The Good Stuff" vs "What to Watch Out For." Is there a universal "common sense" among our public about what's good and bad for kids? I do find transparent information when I dig all the way down into the statments on how each rating was given, but note that this requires clicking for more information. A couple of examples on how this bears out.
The Newbery Honor Heart of a Samurai received 5 stars for "Role Models." Whose role models and why? I ask, and find out that: